11 Signs You Have the Grit You Need To Succeed

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There are a ton of qualities that can help you succeed, and the more carefully a quality has been studied, the more you know it’s worth your time and energy.

Angela Lee Duckworth was teaching seventh grade when she noticed that the material wasn’t too advanced for any of her students. They all had the ability to grasp the material if they put in the time and effort. Her highest performing students weren’t those who had the most natural talent; they were the students who had that extra something that motivated them to work harder than everyone else.

Angela grew fascinated by this “extra something” in her students and, since she had a fair amount of it herself, she quit her teaching job so that she could study the concept while obtaining a graduate degree in psychology at UPenn.

Her study, which is ongoing, has already yielded some interesting findings. She’s analyzed a bevy of people to whom success is important: students, military personnel, salespeople, and spelling bee contestants, to name a few. Over time, she has come to the conclusion that the majority of successful people all share one critical thing–grit.

Grit is that “extra something” that separates the most successful people from the rest. It’s the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality.

Developing grit is all about habitually doing the things that no one else is willing to do. There are quite a few signs that you have grit, and if you aren’t doing the following on a regular basis, you should be.

You have to make mistakes, look like an idiot, and try again, without even flinching. In a recent study at the College of William and Mary, they interviewed over 800 entrepreneurs and found that the most successful among them tend to have two critical things in common: They’re terrible at imagining failure and they tend not to care what other people think of them. In other words, the most successful entrepreneurs put no time or energy into stressing about their failures as they see failure as a small and necessary step in the process of reaching their goals.

You have to fight when you already feel defeated. A reporter once asked Muhammad Ali how many sit-ups he does every day. He responded, “I don’t count my sit-ups, I only start counting when it starts hurting, when I feel pain, cause that’s when it really matters.” The same applies to success in the workplace. You always have two choices when things begin to get tough: you can either overcome an obstacle and grow in the process or let it beat you. Humans are creatures of habit. If you quit when things get tough, it gets that much easier to quit the next time. On the other hand, if you force yourself to push through it, the grit begins to grow in you.

You have to make the calls you’re afraid to make. Sometimes we have to do things we don’t want to do because we know they’re for the best in the long-run: fire someone, cold call a stranger, pull an all-nighter to get the company server back up, or scrap a project and start over. It’s easy to let the looming challenge paralyze you, but the most successful people know that in these moments, the best thing they can do is to get started right away. Every moment spent dreading the task subtracts time and energy from actually getting it done. People that learn to habitually make the tough calls stand out like flamingos in a flock of seagulls.

You have to keep your emotions in check. Negative emotions will challenge your grit every step of the way. While it’s impossible not to feel your emotions, it’s completely under your power to manage them effectively and to keep yourself in a position of control. When you let your emotions overtake your ability to think clearly, it’s easy to lose your resolve. A bad mood can make you lash out or stray from your chosen direction just as easily as a good mood can make you overconfident and impulsive.

You have to trust your gut. There’s a fine line between trusting your gut and being impulsive. Trusting your gut is a matter of looking at decisions from every possible angle, and when the facts don’t present a clear alternative, you believe in your ability to choose; you go with what looks and feels right.

You have to give more than you get in return. There’s a famous Stanford experiment where an administrator leaves a child in a room with a marshmallow for 15 minutes, telling the child that she’s welcome to eat the marshmallow, but if she can wait until the experimenter gets back without eating it, she will get a second marshmallow. The children that were able to wait until the experimenter returned experienced better outcomes in life, including higher SAT scores, greater career success, and even lower body mass indexes. The point being that delay of gratification and patience are essential to success. People with grit know that real results only materialize when you put in the time and forego instant gratification.

You have to lead when no one else follows. It’s easy to set a direction and believe in yourself when you have support, but the true test of grit is how well you maintain your resolve when nobody else believes in what you’re doing. People with grit believe in themselves no matter what and they stay the course until they win people over to their way of thinking.

You have to meet deadlines that are unreasonable and deliver results that exceed expectations. Successful people find a way to say yes and still honor their existing commitments. They know the best way to stand out from everyone else is to outwork them. For this reason, they have a tendency to over-deliver, even when they over promise.

You have to focus on the details even when it makes your mind numb.Nothing tests your grit like mind-numbing details, especially when you’re tired. The more people with grit are challenged, the more they dig in and welcome that challenge, and numbers and details are no exception to this.

You have to be kind to people who have been rude to you. When people treat you poorly, it’s tempting to stoop to their level and return the favor. People with grit don’t allow others to walk all over them, but that doesn’t mean they’re rude to them, either. Instead, they treat rude and cruel people with the same kindness they extend to anyone else, because they won’t allow another person’s negativity to bring them down.

You have to be accountable for your actions, no matter what.
People are far more likely to remember how you dealt with a problem than they are how you created it in the first place. By holding yourself accountable, even when making excuses is an option, you show that you care about results more than your image or ego.

Bringing It All Together

Grit is as rare as it is important. The good news is any of us can get grittier with a little extra focus and effort.

 

Thanks to Dr. Travis Bradberry for Post!

Author of #1 bestselling book, Emotional Intelligence 2.0, and president of TalentSmart, world’s leading provider of emotional intelligence.

10 Guiding Principles for Effective Brand Building

10 Principles For Effective Brand Building

In “The Unexpected Universe” naturalist Loren Eisley tells of coming upon a spider in a forest spinning the sticky spokes of the web that extend her senses out into the world. Just so, brand planners need to find ways of extending their senses far beyond what can be directly perceived by their ears and eyes. Like the spider, brand planners sit in the middle of a complex web, listening, watching, waiting.

At the heart of brand building is the search for more meaningful ways to connect with customers or end consumers. Getting good at connecting with consumers and building strong and relevant brands requires an end consumer orientation regarding how you frame problems and ask questions. The brand planner needs to become the in-house consumer advocate, always taking the consumer perspective in evaluating all aspects of brand performance.

In my years of building the Nike, Starbucks and NBC Entertainment brands I discovered ten principles that proved helpful in the brand planning process.

1. Be Analytical

Annually tear down internal strengths and weaknesses in regards to how you are approaching the marketing process. What has worked? What has failed? What needs to change? There are often tacit assumptions (hidden but operative) about the way things should be done. Have the important hidden assumptions been exposed and scrutinized? Are we more concerned with being efficient than effective? As we look outward at the marketplace where are the emerging opportunities? Where are the threats coming from? Have realistic scenarios been generated that factor in the forces that are changing our business model and marketing effectiveness?

2. Be Mindful

Where is the emotional high ground in this category? Are we anywhere near it?
Do we really understand the consumption moment when it’s “as good as it gets”?
What situations, settings, moods, and feelings really define this high ground?
Be mindful of the deep insights around dream states. These can suggest unique brand points of view for connecting with the emotional high ground.

3. Be Curious

How can we more favorably alter our value proposition?
How can we enhance the brand persona/image? How can we generate buzz?
How can we take the high ground?
What passes for breakthrough advertising today in our category? Across categories?
What past positioning approaches have broken through? Does any of this past work contain deep insights that can be reinterpreted in a new light today?

4. Be Observant

Are any competitors more favorably positioned with groups that matter to us?
Who are we appealing to? How are these consumer groups defining our brand?
Do channel partners present our brand in it’s best light?
Is our storytelling in touch with the zeitgeist (spirit of the times)?
How do our views differ from the views of the people we’re trying to reach?

5. Be Human

All brand impressions work to build image. Do we project a human face? Are we seen as a good citizen? A company that cares? Does the brand seem to have a conscience? Are there warm human attributes and connection points in our story? Part of becoming more human as a brand involves understanding how to strengthen the connection in our customer relationship. In our messaging are we selling functional benefits, emotional benefits, values or personality? Which of these positioning choices are most salient, resonant and relevant – from an end consumer perspective?

6. Be Imaginative

Crafting a brand vision requires going beyond the logical into the imaginative. Creative teams tasked with envisioning the future need the freedom to take imaginative leaps. The essence of this kind of creativity is in seeing new connections between things where no apparent relationship existed before.

To expand the brand concept – expand the ways of looking and thinking about new brand opportunities. In early stages idea generation workshops can be productive. Special rules apply for getting the most out of ideation workshops. Rules like: get offsite, have some fun, think like a kid, relax old rules, keep the group small, invite a range of creative thinkers, use creative exercises and pre-planned stimulus to generate lots of ideas, no killing of ideas during ideation. Screen the ideas later for those with most potential, build and bulge on these ideas. Put them through a rigorous new business development filter.

There is an art to getting the ground fertile for really great concept generation workshops. Learn the art, create great group dynamics….push the edges of thinking. If there is a dearth of really great ideas bring in ideation experts. Explore how to add more meaning to your brand. What kinds of new stories, images and myths would add a great chapter to your brand history? What kinds of new products and services would connect with the brand essence? Can your brand presentation be elevated to the next level? Explore ways to layer on qualities that will add to your products perceived value. Imagine how to better connect with important consumer subcultures or activities.

7. Look For Integration Possibilities

Can communications be improved in regards to tying together brand equities, celebrity equities, and brand positioning themes? What creative ways are there to extend branding activity working with co-brands or creative partners?

8. Be The Storyteller

At the highest level brand planners are concerned with storytelling excellence. Is our approach to storytelling breaking through? How can we make our stories arresting, relevant and resonant so that they build better brand affinity?

9. Be Realistic

No brand or product is at the center of how consumers live their lives. Yet this assumption is often made in consumer research projects where a narrow set of options are presented for exploration and validation. Realistic context for understanding the consumer’s involvement and interest in the category is a prerequisite for effective brand planning.

10. Be Patient

Movement in brand image in very mature categories can be glacial in nature – taking years to accurately measure shifts in feelings towards the brand. A continuous stream of breakthrough advertising can accelerate the shift in feelings, if it’s creating cultural buzz then affinity and image measures can move in months or quarters.

If the original insight that connects the brand with the consumer is unique, favorable and strong and that insight is driving your communications then fast improvements in brand strength can be expected. A brand strength monitor with sensitive brand image descriptors is the best way to track a brands positioning efforts over time.

via Branding Strategy Insider

 

The Top 10 Most Remarkable Marketing Campaigns EVER!

10) The Whopper Sacrifice 

Brand: Burger King / Creative Partner: Crispin Porter & Bogusky

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The OMFG! Factor:

Sacrifice ten Facebook friends. Get a free Whopper.

Sounds simple enough, right? But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Sure, they gave away 20,000 free Whoppers. But the infamy and buzz they gained? Priceless.

Steal This:

  • Use a really, really, really simple call-to-action.
  • Don’t be afraid to push the envelope.

9) True Blood: Revelation

Brand: HBO / Creative Partners: Campfire  And Company

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The OMFG! Factor:

What made the marketing campaign for HBO’s first season of True Blood so remarkable was the way it was woven into the mythology of the show itself. Vials of a mysterious red liquid with messages in a “dead language” were mailed to goth and horror bloggers, leading them to a “vampire-only” website called BloodCopy.com. Videos featuring “real vampires” debating whether or not they should reveal themselves to an unsuspecting human populace were “leaked.” An outdoor poster campaign promoting a new beverage called TruBlood (available for sale at http://www.trubeverage.com) and featuring PSAs supporting equal rights for vampires appeared in major metro areas — none of which ever mentioned the TV show.

By creating a complex backstory about a synthetic beverage that enabled vampires to “live among humans,” HBO and its creative partner, Campfire, were able to tap into an existing community of horror aficionados and organically build an audience that made True Blood one of HBO’s most anticipated and successful show debuts.

Steal This:

  • Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them.
  • Invest in really good storytelling.

8) The REFRESH Project

Brand: Pepsi / Creative Partner: TBWA Worldwide

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The OMFG! Factor:

After 23 years and hundreds of millions of dollars spent on Super Bowl ads, one of the world’s biggest brands broke new ground in 2010 by opting out of the Super Bowl and pouring 1/3 of
its annual marketing budget into a cause-driven social marketing campaign called “The Refresh Project.”

The Refresh Project featured a pledge from Pepsi to hand out more than $20 million in grants to do-good projects in six categories and in what has since been coined “crowd-sourced philanthropy” (the audience voted on who got the grants). Sadly, the campaign was pulled after 10 months due to fraud allegations and slipping market share — yet the influence of The Refresh Project as a remarkable example of behemoth brands committing more dollars (and brain cells) to digital and social media continues to be felt.

Steal This:

  • Been doing the same thing for 23 years? Surprise the hell out of everyone by not doing it. At least once.
  • Even high-profile, high-budget “do good” programs don’t do much good if they’re not authentic and brand-relevant. Learn from Pepsi’s mistakes.

7) Elf Yourself

Brand: Office Max / Creative Partners: Jason Zada  EVB  Toy  Maccabee Group

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The OMFG! Factor:

Who knew uploading images of yourself, friends, or loved ones — then watching them dance as Christmas elves — would be so remarkable? It was a simple idea, but at the time of its launch in 2006, a groundbreaking one. Let people star in their own interactive ecard? Virtually unheard of … but totally awesome. Six years and over half a billion shares later, Elf Yourself can boast not only of being a viral phenomenon, but also an enduring success — one that has literally become a holiday tradition.

Steal This:

  • Give your audience opportunities to “star” in your marketing.
  • Create an annual tradition (that gets better every year!).
  • Make it wicked easy to participate, and just as easy to “share.”

6) The Man Your Man Could Smell Like

Brand: Old Spice / Creative Partner: Weiden + Kennedy

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The OMFG! Factor:

The Old Spice Man debuted in a 2010 Super Bowl ad, bringing humor, sex appeal, and intrigue to a brand that was all but forgotten. Five months later, he made marketing history by appearing in a series of 180 near real-time videos that not only got the attention of celebrities like Demi Moore and Ellen DeGeneres, but also helped Procter & Gamble amass over 40 million views on YouTube and enjoy a 107% increase in body wash sales within 30 days of the campaign launch.

Steal This:

  • Got a spokesperson for your brand? Make sure he/she appeals to and entertains both genders, and provide opportunities for your audience to engage with him/her both on and offline.
  • Short, frequent, episodic, and highly shareworthy content will be shared more than the usual marketing fodder.

5) The Best Job in the World

Brand: Queensland Board of Tourism / Creative Partner: Nitro

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The OMFG! Factor:

Wait … you want to pay me $150,000 to spend 6 months cleaning the pool, feeding the fish, collecting the mail, and exploring a gorgeous, little-known island off the Great Barrier Reef? And all I have to do is submit a one-minute video about why I should get the job? Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel — the “Jobs” section of newspapers.

Fueled by an extraordinary streak of PR and clever use of social media, the Board received over 7 million visitors, 34,000 applicants from 200 countries, and 500,000 votes for this once-in-a-lifetime job. And the lucky winner? Well, he continues his reign of Remarkableness as the Ambassador of Queensland Tourism. Lucky bastard.

Steal This:

  • Experiment with non-traditional marketing channels.
  • Remember that no brand is too small to make a giant, remarkable splash.

4) In Rainbows

Radiohead

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The OMFG! Factor:

The music industry used to have a really simple formula: talent + record label + plastic discs = dollars. But digital and social technology completely disrupted that formula — and a few risk-taking, innovative folks like Thom Yorke of Radiohead, disrupted right back. In Rainbows, which was the band’s seventh album, was released directly to fans with an offer that was altogether unheard of: Pay what you want.

To date, the band reports that their OMFG! strategy paid off — with 3 million downloads in the first year and a cool $10 million in revenue — by far, the band’s biggest commercial success EVER. It’s no wonder The New York Times hailed this establishment-bucking quintet from Oxfordshire as a band “fast becoming as
synonymous with technological mischief as they are with music.” BOO-YA!

Steal This:

3) Let’s Motor

Brand: Mini Cooper / Creative Partners: Crispin Porter + Bogusky

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The OMFG! Factor:

In Europe, the Mini Cooper had long been an icon. But in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do? Why, accentuate that difference, of course!

Rather than pursue the same-old, same-old TV/print/radio ad formula that most car brands were following at the time, Mini and its ever-innovating agency partner decided to eschew traditional media in favor of playing up the fun-factor of the car itself — in shopping malls, on street corners, glued to billboards … and other unlikely places where only a tiny vehicle with awesome gas mileage and a kind price tag could shine. Ten years later, Mini had not only far surpassed its goals of market share and sales in an indisputably disastrous automobile market — it also saw the U.S. surpass the UK as the brand’s biggest-selling single market in the world.

Steal This:

  • Focus on the one thing that makes you undeniably different from all your competitors. Double down on that one thing.
  • Screw the cow path. Blaze your own trail.

2) The BLAIR WITCH PROJECT

Brand: Artisan Entertainment

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The OMFG! Factor:

Arguably the very first online “viral” marketing campaign predating YouTube, Facebook, MySpace, and even Friendster, The Blair Witch Project remains an often-imitated, never-duplicated runaway success. Shot on a shoestring budget of just $22,000, the film raked in over $250 million, thanks in part to its novel approach of terrifying audiences into believing that the fictitious story of three missing film students was 100% real. The key? A deft combination of “found footage,” strategically seeded rumors on online message boards, and a series of low-budget ads and trailers that perpetuated the legend.

Steal This:

  • TELL GREAT STORIES! (Sound familiar?)
  • It doesn’t have to cost a fortune to be remarkable.

1) 2008 Presidential Campaign

Barack Obama

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The OMFG! Factor:

In early 2007, Barack Obama was a one-term senator with a funny-sounding name and less than 10% brand recognition. Eighteen months later, Obama went on to raise more money than any other presidential candidate in U.S. history, ultimately landing him the title of 44th President of the United States of America.

How did he achieve this? In part, because of a brilliantly executed marketing campaign that leveraged social technology and grassroots support in ways his competitors hadn’t even considered. He dominated not only YouTube with over 20 million views, but also claimed the most popular fan page on Facebook (with 2.5 million fans vs. McCain’s 625,000 at the time), broke down barriers with his social media-friendly campaign website that bestowed genuine, in-action photos, videos, and issue-oriented calls-to-action upon its visitors daily — and ultimately, rode that online popularity all the way to the White House, becoming not only the first U.S. President to have a presence on social media, but also the first one to fully grasp and connect with his constituents across ALL of the channels that matter to them now.

Steal This:

  • If the freakin’ president of the USA can master this social media stuff, so can you.

Let’s Add YOU to this list…….WishCreativeMedia@gmail.com

Thanks Hubspot for the Post!

SoundExchange Hits $3 Billion Payout Milestone

Let’s Show SoundExchange Some L-O-V-E

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The popularity of digital radio services in the United States has turned into big money for the record industry. SoundExchange announced Wednesday it has distributed over $3 billion in digital performance royalties to record labels and performing artists since 2003.

“Three billion dollars in distributions marks a phenomenal milestone not just for SoundExchange, but for the entire music industry,” said SoundExchange President and CEO Michael Huppe, in a statement.

Nearly half of these royalties have been paid in just the last two years. SoundExchange paid out $773 million — over 25 percent of the total — in 2014 and $590 million — about 20 percent of total distributions — in 2013.

In 2004, the first year SoundExchange paid royalties, labels and performing artists received just $6 million. Driven by growth in Internet and satellite radio, annual distributions reached $100 million in 2008.

Future distributions could be affected by a change in royalty rates. The Copyright Royalty Board, a three-judge panel that sets the statutory rates for the non-interactive Internet radio services that pay SoundExchange, will announce rates for 2016 to 2020 before the end of the year. SoundExchange has proposed a considerable rate hike. Pandora has proposed a decrease.

Not all distributions will be affected by the decision. Current rates for satellite and cable radio extend through 2017. And Pandora has privately negotiated rates with independent rights organization Merlin.

But a rate change would impact a large — and growing — share of U.S. record industry revenues. SoundExchange distributions accounted for 15.8 percent of U.S. recorded music revenues last year, up from 5.6 percent in 2010.

Story 1st Spotted at Billboard.biz August 5, 2015

Heaven & Tianne King Kick Off Summer Dance Tour!

It’s A Mommy-Daughter Thing Summer Tour Kicks Off in Hampton VA

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Meet Viral Duo Dancing Sensations 
Heaven & Tianne King

Enjoy this fun Master Class, as well as, a Meet n’ Greet (poster signing and photos) in Hampton Va’s Performing and Creative Arts Center (300 Butler Farm Rd., Hampton VA 23661)…as Heaven and Tianne King kick off their U.S. Summer Dance Tour!

Bring your children, family and friends as the pair teach you some of today’s hottest dances, as well as, learn the choreography from their latest Ellen Show appearance and newest videos.

Check Them Out On the Ellen Show!

The workshop is open to all ages – girls and boys and parents are strongly encouraged to participate.

See how it’s done:

Registration is now open for the Hampton VA Kickoff Workshop.

More Cities are being added for the Fall Tour!

Contact us here at Wish Creative to bring Heaven & Tianne to Your City!

NEXT STOP BATON ROUGE LA – May 31, 2015

Contact: DanceWithHeaven@gmail.com for more info

Heaven King may only be 4, but she’s already got her own dance troupe. And along with her mother, Tianne, together they have already garnered over 15 million views collectively on their videos!

In Heaven’s Debut video, she performs choreography by her mother with four other little girls to “Watch Me” by Silento. The cutie cruises in a pink toy car in between performing dance moves like “the Whip” and “the Nae Nae.”

Watch Video Below:

Media Inquiries for Heaven & Tianne King: Kimberly Wilson at WishCreativeMedia@gmail.com or 404.484.5538.

Got Check? Indie Artist GET PAID!

TuneCore Paid $36 Million To Indie Musicians In First 3 Months Of 2015

tunecore logoEarlier this month, Believe Digital acquired flat fee D.I.Y. digital music distributor TuneCore, in a move that reshuffled the indie music distribution deck. Today, Tunecore shared its most recent payouts to indie artists.

image from www.hypebot.comTuneCore announced today that it paid $36 million to artists in the first three months of 2015. That’s a a 5% increase versus the same three months last year.  The earnings represent income from 2.8 billion downloads and streams.

Since 2006, TuneCore Artists have earned over $541 million from over 15.2 billion downloads and streams, according to the company.

International Growth

Growth in international music consumption is helping to drive income for more independent musicians.  Emerging markets including Chile, Guatemala, Hong Kong, Poland and Turkey experienced growth, seeing 134%, 70%, 48%, 68% and 180% increases respectively.

TuneCore now serves music to 150+ digital music partners; and in Q1 added Play.me (Italy) and Zvooq (Russia and surrounding countries).

Publishing

Artists using TuneCore Music Publishing Administration have now registers over 300,000 compositions – a 20% increase (Q1 2015 vs. Q1 2014).  Recent high-profile placements include: HBO’s hit series Girls, cable series Better Call Saul and the feature film Furious 7.

The company produced this infographic to illustrate quarterly growth:

image from www.tunecore.com

Story Appears via @hypebot

Client News: It’s Time You Meet David Correy…..

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INTERNATIONAL RECORDING ARTIST “DAVID CORREY” SIGNS TO 50/50 MUSIC GROUP

Former X Factor Finalist Partners With New Management Team And Releases Special Tribute Song To Honor Adoptive Mother On the One-Year Anniversary of Her Passing

(ATLANTA, GA – March 26, 2015) On February 17th, 2015, Brazilian-American singer David Correy signed to 50/50 Music Group, a multi-faceted music management, publishing and consulting firm headquartered in Atlanta, GA. For years, he pursued his music career on his own until finally deciding on a management company that could facilitate the necessary steps in the forward progression of his career. As a diversely talented singer, Correy delivers soulful music through a myriad of well-blended musical styles. He is a visionary that is always expanding his horizons in the landscape of today’s music. By signing with 50/50 Music Group, Correy has made it clear that he wants to elevate his career to new heights.

Originally featured on the 2nd season of X-Factor in 2012, David Correy has succeeded in making a name for himself in the industry. Born in Brazil, he was adopted at an early age and grew up in Riva, Maryland. He stole the heart of the world by searching for his birth mother while a contestant on the show. Unfortunately, after connecting with his birth mother, tragedy hit close to home with the death of his foster mother.

Friday, March 27th, 2015 marks the one-year anniversary of Correy’s foster mother’s passing. As a tribute to her, Correy has released the song, “Fighter”, an emotional and uplifting musical piece that displays the love and appreciation he holds for the mother who raised him. This song, along with his other recent material, has garnered several hundred thousand views, likes and listens, signaling Correy’s genuine connection to his fans.

When referring to his music, Correy contributes much of his success to being able to incorporate diversity into his music as a multi-lingual artist. He believes that music can bridge the gap between different people and it has enabled him to stretch his perspective about music and widen its universal appeal across all cultures.

David Correy has tirelessly pursued his passion for music and is currently planning the release of a new single and video. He has already toured the world and because of his growing popularity and global sound, he was recently showcased as an Ambassador and Official Anthem Singer for his song, The World Is Ours’, Coca-Cola’s 2014 World’s Anthem for the FIFA World Cup.

For up-to-date information on David Correy, please connect with him via: Twitter -@DavidCorrey,  IG – DavidCorrey,      Youtube – DavidCorreyMusic, Facebook – DavidCorreyURR

Wish Creative Media Welcomes David Correy to the Family!

Get to Know David Correy:

Performing “I AM” on The Today Show: