The 2017 Teen B.E.A.T. Summit Is On The Way…April 3-9, 2017 Atlanta GA

final-logo-teen-beat-summit

The B.E.A.T. Summit will bring together the most creative young songwriters, performing artists, visual artists,future executives, djs, and music producers…for seven (7) days of captivating workshops, engaging experiences, provocative panel discussions, artist showcases, hands-on-training, daily business luncheons, celebrity appearances, new product demonstrations – a full range of exciting events!

Visit www.TeenBEATSummit.com and sign up for updates, early registration announcements, special give-a-ways, and passes for exclusive pre-B.E.A.T. Summit events.

Email us at TheTeenBEATSummit@gmail.com for sponsorship opportunities, group registrations, volunteer sign up, and media requests.

Client News: ZUCOT GALLERY ANNOUNCES ‘DEAR SUMMER….’ ARTIST TALK

 

ZucotGallery

***For Immediate Release***

The Largest African-American Art Gallery in the Southeast Hosts the “Dear Summer…’ Artist Talk Featuring Several of the Most Exciting Talents Currently in the Art Community – August 13, 2016 in Atlanta GA

(Atlanta GA – August 9, 2016) Atlanta-based ZuCot Gallery is owned and operated by the Art Brothers (Troy Taylor, Onaje Henderson, and Omari Henderson) and specializes in promoting original pieces of art by living African-American artists.

On Saturday, August 13, 2016, the gallery will host the Dear Summer…’ Artist Talk, an opportunity to listen to and speak with the artists about their body of work on display. They will share their personal journeys of how and why they created their art pieces featured in the ‘Dear Summer…’ Exhibit.

The Artist Talk will take place at ZuCot’s artistically modern downtown Atlanta location, 100 Centennial Olympic Park Dr., Atlanta GA 30313 from 1pm – 3pm.

The ‘Dear Summer…’ exhibition successfully opened on July 22, 2016 with several pieces sold and over 250 guests in attendance, it will close on September 10th, 2016, giving art enthusiasts, art collectors and art supporters a chance to be inspired and influenced by these talented artists.

Dear Summer…’  features several of the most exciting talents currently in the art community.  William Rhodes tackles what is lost and the hope that is held onto in time’s passing. Julio Meja taps into the vague emotions that are imbued in nostalgia. Kimmy Cantrell connects more literally with ceramic pieces cured in the intense heat of the season. Charly Palmer observes the shadowy elements of summer, and artist Jamaal Barder works through current events and the love that will ultimately persist.

#BlackArtMatters

To view these artists, as well as, works from previous exhibitions, visit the ZuCot Gallery website. Stay up-to-date with ZuCot Gallery happenings @ZucotGallery (Twitter, Facebook, Instagram, Pinterest).

For more information, media access and/or interview requests, please contact Kimberly Wilson (Wish Creative Media & Marketing) at404.484.5538 or via email at WishCreativeMedia@gmail.com

Annnnnnd We’re Back!

images

 

Please excuse our brief hiatus from industry news, client updates, event reviews and all that other stuff…

Wish Creative has taken on the challenge of re-focusing our brand and clientele as the needs of our community and our industry has evolved in the past few years.

We are excited to bring you what we are working on and who we are working with…and  truly appreciate your patience and support….Now let’s get to the business!!

 

Kimberly Jo

SAE_logo_maintrans

 

            THE SWEET AUBURN EXPERIENCE UNITES THE HIP HOP COMMUNITY                   TO STOP THE VIOLENCE

Hip Hop Community To Present Unique 24-Hour Event Aimed At Bringing Awareness, Sparking Action, And Delivering A Message Of Nonviolence 

(Atlanta GA – February 12, 2014) The Sweet Auburn Experience (SAX), an initiative dedicated to reflecting, respecting and revitalizing Auburn Avenue in Atlanta GA, announced last week that it will present the SAX 24-Hour Party for Peace on February 27th – February 28th at the Royal Peacockon Atlanta’s historic Auburn Avenue.The SAX team will partner with many of the biggest names and organizations in the hip hop community, such as the International Core DJsHoodrich DJs and RadioCoalition DJs, Team Bigga Rankin, and RocHarder DJs, along with numerous hip hop blogs, local radio stations and many more, to converge on Atlanta’s historic Auburn Avenue for an event aimed at uniting the next generation of leaders with historic civil rights organizations, local businesses, community groups and individuals against violence in our communities and bringing awareness to the alarming rate of homicides of young black males ages 15-24.

“Homicides are the leading cause of death for African American males ages 15-24,” according to the Center for Disease Control (CDC). The SAX team believes that merging the powerful voices of the hip hop community with this message of nonviolence will resonate most with the young people who so closely associate with hip hop’s music, culture and lifestyle.

Tony Neal, Founder/President of the Core DJs says, “I’ve lost both a brother and son to senseless violence. Because of this, it is my life long goal to help deter individuals from their participation in random acts of violence. My desire is to utilize my platform within the music industry to reach as many people with this message, as well as help create and contribute to programs, initiatives and events promoting this same message. I am proud and honored to be a part of this movement, and I look forward to helping ensure its success.”

The 24-Hour Party for Peace is not only an event that highlights the importance of ending overall gun violence, black on black crime, hate crimes, and unjustified/racially motivated police shootings around the country, but is symbolic in its location on Auburn Avenue, considered by many to be the home of the modern civil rights movement. Additionally, it is the location of Dr. Martin Luther King’s Center for NonViolent Social Change – where he is also buried.

There aren’t many issues that bind a global community, but here, there are two… the universal love of hip hop and the unfortunate fact that everyone has been touched, in some way, by senseless violence. The SAX team felt the 24-Hour Party for Peace should be the culminating event of the Sweet Auburn Experience because of this issue’s destructive impact on an entire generation of young people and the need for immediate action in communities around the country.

More details will be announced leading up to the event on February 27th.

For more information and/or to get involved: Email:Peace@SweetAuburnExperience.com or Follow and Contact SAX on Twitter@SaveAuburnAve

For media inquiries: Contact Kimberly Wilson via emailWishCreativeMedia@Gmail.com or 404.484.5538

WHY ACTIONS SPEAK LOUDER THAN TWITTER: DO SOMETHING!

TWITTER OUTRAGE CAN BE MISLEADING

imgres

We love Twitter here at WCMM! But when it comes to bringing awareness, implementing solutions for important causes and impacting the lives of real people – Twitter can’t be the beginning and the end of YOUR Action!

You know what I’m talking about….those momentary Twitter Outrages that last for about week (sometimes less) and then on to the next thing. Don’t get me wrong Twitter (especially “Black Twitter”) has sparked some real action and  is definitely a powerful TOOL in uniting voices and opinions on a single issue – but overall “Twitter Outrage” can be misleading.

We Say: GET UP, GET OUT, and DO SOMETHING!

Here’s Why… Via Our Folks at SocialTimes.com 

Twitter may seem like a huge network, giving voices to millions of Americans, but according to Civic Science Founder and CEO John Dick, its user base doesn’t represent demographics equally.

Twitter is only used by 20 percent of the U.S. population, and the Twitter user base isn’t representative of the majority of the populace, according to a recent Civic Science study. In fact, it differs from the Twitterverse in a number of key ways. Compared to the non users surveyed, Twitter users are more likely to be under 35, 20 percent more likely to live in an urban area and less likely to have children.

The theory, according to Dick, is that these demographic differences are to blame for the outrage and confusion surrounding comments made by Duck Dynasty’s Phil Robertson last December. Cracker Barrel pulled Duck Dynasty merchandise after Robertson’s comments in GQ went viral, but only 40 hours later after a different outrage campaign, they reinstated the products.

Cracker Barrel fell into a common trap: “It mistook sentiment of social media’s most vocal users as reflective of broad-based public opinion, which it isn’t,” Dick wrote on AdAge.

When asked directly about Duck Dynasty and Cracker Barrel, Twitter users were seven percent less likely to say they loved or liked the show, six percent less likely to state a love for Cracker Barrel and nine percent more likely to say they were offended by Robertson’s comments.

Between the demographic data and the direct responses, it’s clear that Cracker Barrel was trying to appease the wrong audience. Marketers pay a lot of attention to Twitter and rightly so — it’s a very powerful marketing platform.

However, when reacting to scandal or social media outrage, companies should take a moment to think about which of their audiences they’re trying to please: customers yelling at them via email, or non-customers yelling at them on Twitter.

10 Day Campaign Countdown: Why It’s Not EASY Giving Back and “Doing Good”

SAE_logo_maintrans

10 Day Countdown: The Good, Bad & Ugly

So, yes I had planned to write to you everyday from the beginning of the Sweet Auburn Experience (SAX) campaign which launched right before Christmas (bad idea)…but there was no time and very little to talk about, almost from the very beginning I found  that giving back and “Doing Good” isn’t quite as easy as it sounds.

The GOOD, BAD & UGLY of SAX with 10 Days to Go in the Campaign:

THE GOOD

Well let me start by saying it’s always a GOOD thing to give back no matter the outcome! And many good things have come from launching this campaign. We’ve found ways to incorporate many causes and initiatives within the Sweet Auburn Experience – things that will change and affect the lives of many people and a whole community throughout this campaign and beyond.

I’ve been immensely uplifted by the words of encouragement of my friends and family, people in the community, the many business associates I’ve worked with throughout the years and definitely from everyone on the SAX Team.

What is also GOOD is that I’ve found that ultimately most people enjoy giving back and supporting the thousands of great causes out there – which can be very overwhelming in itself – so we’ve gotten a lot of “We Applaud Your Efforts” – which is nice, but ultimately people simply ACT on causes, ideas and initiatives that MOVE them.

THE BAD

Unfortunately, what moves me to action may not be what moves YOU. I have to admit it is difficult when others don’t share your passion for your cause – and I know, it’s not like people don’t care – they do, but maybe just not enough to be moved to action!

With no action….No matter how much GOOD you want to do the BAD thing is….you will have a big problem! After all, it can be expensive and very time-consuming to do GOOD!

I mean, who pays for the website so people can see the full vision of your passion, who designs your logo and promotional outreach for the folks who don’t know about your website, who pays the many people on your team who share your passion but can’t afford to work for free? For that matter….how do you pay yourself when all of your time is devoted to making something GOOD happen with no guarantee on a return.

It’s also BAD when you work in the entertainment industry and see entertainers (who you know) spend $5,000 on a bottle  at a club and shirk when you ask them to spend $200 to help save a community.

(If you’re reading this said  “entertainer”… I’m still waiting on the call back!)

I’m gonna leave this alone for now…. it may be worthy of it’s own blog post!

THE UGLY

Trying to make GOOD things happen can sometimes be UGLY.

I’ve lost a friend or two trying to put together the Sweet Auburn Experience Campaign – often times you are at the mercy of those working for your cause since they are working for free or working because they are your friend…and this situation can cause a lot of loud talking, long texts in all caps, and many unanswered phone calls that have yet to be returned to this day!

Misunderstandings and hard decisions about the direction of the campaign were the very first obstacles of launching SAX. But sometimes you must weigh appeasing a friend with fighting a cause…this meant a few sleepless nights for me but ultimately you have to let it go for GOOD of the campaign and hope that your friend(s) will understand.

(Hey”friends”! If you’re out there….I miss you!) 

Did I mention sleepless nights – Well, since funding is an issue, staffing is an issue… so much of the work falls on a very few. With 10 days left, I can tell you that we’re NOT SLEEPING – if you were to see me right now…..as I’m writing this…UGLY!!

But I will end this on a GOOD Note: We’d like to welcome and thank our many new partners, friends and associates who have joined the campaign and are helping to make the Sweet Auburn Experience happen despite our obstacles!

Please visit Sweet Auburn Experience to find out what we are doing and if you find yourself “moved” in the next 10 days…Join Us….your small contribution will go a long way towards the many causes we are supporting.

Tomorrow I will tell you guys about a few of our events! Stay Tuned!

[Sad Note: As I’m writing this blog post, I just learned of the passing of my dear friend, business colleague and fellow publicist – Dee Dee Cocheta. I thought about not posting today about the campaign out of respect for Dee Dee, but then I could hear her saying, “Are You Crazy – I taught you better than that!” She was there for me when I moved to Atlanta and launched my youth program but knew no one in the city, she believed in me and she helped me even though she was struggling herself. She never stopped believing in the good of all people and never stopped inspiring people even in the last few weeks of her battle with cancer…..even when it seemed there was no more hope – she remained positive and continued to fight, and today…SHE WON! She is now resting in eternal peace! Thank You Dee Dee I’m so proud to have called you my friend. Keep Shining Mama…I hope one day my light will shine as bright as yours! RIP]