ARTIST MARKETING…Follow the Leaders

images-7

Not Really Sure How to Market Yourself or Your Project – Ok, Let’s Discuss.

If You’re Trying to Decide Which Strategies to Use, the Answer is EASY!

ALL OF THEM! 

1. Know your brand

Before you can market your band, you need to have your brand in place.

What’s unique about your act? Which aspects of your story are the most compelling and set you apart from every other band out there? How will you present yourself consistently — from your onstage look, to your social media tone, to your logo and color schemes and photos?

Once you’ve honed your brand, the specifics of your band marketing strategies and fan communication will flow from there.

2. Use your email newsletter

Your email list is an incredibly valuable direct line to your most dedicated fans. You have no control over Facebook’s ever-changing News Feed algorithm, but you can always use your newsletter to reach the people who want to hear from you the most. Plus, email is by far the most effective way to sell your music, tickets, and merchandise.

3. Have a website

Investing in a great band website is one of the most important things you can do to maximize your marketing efforts. No matter how many newsletters you send out or how many Facebook ads you run, a poorly designed, outdated website — or no website at all — will hurt your credibility and give off the impression that you’re not serious about your music.

When done right, your band website acts as the central hub for everything. You have full control over the user experience and the data, and you can sell your music and merchandise direct-to-fan.

4. Use social media

Managing several different social media pages can quickly get overwhelming, so the key is to focus on where your fans (and potential new fans) are most active. Facebook, Twitter, and Instagram are all great places to start, but you should also explore platforms like YouTube, Snapchat, and even Pinterest, and see if it makes sense to put the effort into building a following there.

5. Focus on streaming

While we still have a long way to go before the average artist can realistically earn a living from streaming revenue, there’s no arguing that services like Spotify and Apple Music have become the new go-to for music fans to discover bands. These days, having your song included in a curated Spotify playlist can be just as effective (if not more) than traditional press coverage.

If you don’t already have your music on all of the major streaming platforms, sign up with a digital distribution company like TuneCore, and get your releases up there. The setup process is easy, and there’s really no downside!

6. Leverage the power of YouTube

Video is a powerful medium for band marketing. By adding a visual layer to your artistry, you’re reinforcing your brand while allowing fans to connect with your music in a deeper way.

Youtube is one of the first places people search when they’re trying to find a specific song, so make sure you upload all of your original music and official music videos to your band’s channel. You might also want to consider regularly posting unique cover videos, vlogs, live performances, or interviews so that you show up more often in search results and make yourself more accessible to potential fans.

7. Perform Live….Everywhere!

Performing live is one of the best ways to get new fans and market your band. Start by focusing on your local scene, and don’t hesitate to play charity events, fundraisers, or private events in between your music venue/bar gigs. Once you’ve built up a strong local following, you can turn your attention to regional weekend tours and music festival gigs, mix it up with multiple genre festivals to gain even more exposure.

8. Build Relationships and Get Reviews.

Getting publicity for yourself or band is all about relationships, but you shouldn’t wait until you can finally afford a music publicist to start working on your strategy. Keep a running list of any local or independent music blogs that have covered bands similar to yours, and make a note of their contact info and any pitch requirements listed on the website.

Even if you only hear back from a couple of small blogs at first, you can use those initial reviews to build momentum and buzz, and eventually work your way up to getting covered by bigger publications with a wider reach. Plus, you never know where those small bloggers will end up in a couple of years, so make sure you maintain those relationships.

9. Create band merchandise

Let your diehard fans do the marketing for you by donning a T-shirt with your band logo on it!

Besides the usual suspects like clothing, stickers, and posters, there are thousands of creative items you can offer your fans — think phone cases, flasks, or even handwritten lyric sheets. Just make sure that whatever merchandise you create is aligned with your brand, and something that your fans would actually be excited to purchase.

10. Run contests

Running an occasional contest or giveaway is a great band marketing idea — you benefit from the exposure, and lucky fans of yours get something for free from a band they love.

You could do something as simple as a social media ticket giveaway for your next show, or as involved as a VIP listening party or scavenger hunt around your city. Whatever you do, try to make it fun and exciting so that people are incentivized to spread the word on your behalf.

11. Don’t forget radio

Radio might not be your first thought when you’re brainstorming band marketing strategies, but targeting independent and college radio stations can be a very effective way to promote your music.

If you manage to grab a program director’s attention, you’ll be able to tap into a new audience that trusts and enjoys their music curation.

12. Look into sponsorships and partnerships

We’re not talking about some huge, unattainable contract with a major international brand — you can partner with local businesses and work out a deal that’s simple, authentic, and mutually beneficial.

Do some research on companies that are already working with bands similar to where you are in your music career. Take note of what both parties put into and get out of the arrangement, and think through what sorts of things you could offer and would benefit from.

As an example, you could strike up a collaboration with a local graphic design firm. They create a unique, limited-edition merch item for your band to sell at your next show, and in return, you give them a cut of the profits and help promote them on your website and social media pages.

13. Engage your fans

As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this: build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. It obviously requires consistent hard work to engage and nurture your fans, but those superfans are the key to building a legitimate, long-lasting music career.

14. Build Your Team…Don’t Give Up

This is a hard business, surround yourself with positivity and people that will motivate you when you get discouraged! Trust me, it will! But Don’t Give Up!

Follow @1kimberlyjo on IG for some inspiration

Thanks Lisa Occhino for the words of wisdom!

Advertisements

5 Arts Fest is COMING TO ATLANTA – September 6, 2014

Slide1

5 Arts Fest 2014 Press Release Announcement

Wish Creative’s 2013 Entertainment Events Calendar

 imgres

URBAN ENTERTAINMENT EVENTS CALENDAR

January 2013

February 2013

  • 7th thru 10th – Texas Gospel Music Excellence Awards (Houston TX) –
  • 8th thru 9th – South Florida Gospel Music Awards (W. Palm Beach FL) – www.sfgma.com
  • 14th thru 17th – Millennium Music Conference (Harrisburg PA) – www.musicconference.net
  • 10th – Grammy Awards (Los Angeles CA) – www.grammy.com

March 2013

April 2013

May 2013

 June 2013

  • 1st thru 2nd – Free Press Summerfest (Houston TX) – www.fpsf.com
  • 10th thru 16th North By Northeast (Toronto CA) – www.nxne.com 

July 2013

August 2013

September 2013

  • 8th – MTV Video Music Awards (Los Angeles CA) – www.mtv.com

October 2013

  • TBA – Dove Awards (Nashville TN) – www.doveawards.com
  • 3rd thru 6th – Atlanta Black Theatre Festival (Atlanta GA) –
  • 4th thru 6th – Bayfest (Mobile AL) – www.bayfest.com
  • 10th thru 12th (Tentative) – A3C Festival (Atlanta GA) – www.a3cfestival.com
  • 15th thru 19th – CMJ Music & Film Festival (New York, NY) – www.cmj.com

November 2013

December 2013

Check back with us soon..we update list often!

Source Magazine Cover Release Event ATL

We were very happy to work with Source Magazine to produce their April/May 2012 Magazine Issue Release Party at the legendary Artist Factory!

 

Thank You to our  Event Hosts Lil Bankhead and Ft. Knox

A BIG SHOUT OUT  to the Artist Factory and the whole Wish Creative team for Makin’ It Happen

 

 

 

 

 

Special Thanks to Ciroc, Akoo Clothing, Redbull, Agirlandherhiphop.com, Monster DJs, and Mirosa Beer

 

Check out a few pics of the event – hopefully we will get the videos up soon!

Juve, Kimberly Jo, Hiriam Hicks, and Teddy Deraj

Gregory Smith, Kimberly Jo, B.Cox

Hamilton Park Members & Jive Artist Issa

Atlanta City Councilman Kwanza Hall & “Do It” Artist Mykko Montanna

The Incredible Angie Stone

Mr. Collipark and Source’s Summer Smith

DJ Kutthroat

Source Magazine May 2012 Cover

OK…people!  Make sure to check out this month’s Source Magazine.  Check back with us for videos of the event’s performances from Planet VI (formerly Rock City), Mykko Montana, Ying Yang and more!

2012 Entertainment Industry Events & Conferences

(Calendar Will Be Updated Monthly…Please Check Back Often!)

January 2012

14th  – Stellar Gospel Music Awards

Nashville, Tennessee

www.thestellarawards.com

 

14th – Teen Media Mogul Workshop

Atlanta, Georgia

www.theformeprogram.org

 

19th – 29th – Sundance Film Festival

Park City, Utah

www.sundance.org

 

28th – 31st – Midem Conference

Cannes, France

www.midem.com

 

 

February 2012

12th – Grammy Awards

Los Angeles, California

www.grammy.com

 

16th – 19th – Millennium Music Conference & Showcase

Harrisburg, Pennsylvania

www.musiconference.net

 

 

March 2012

9th – 13th  – SXSW Interactive

9th – 17th  – SXSW Film

13th – 18thSXSW Music

Austin, Texas

www.sxsw.com

 

16th – 25thWinter Music Conference

Miami Beach, Florida

www.wintermusicconference.com

 

23rd – 1st (April) – Atlanta Film Festival

Atlanta, Georgia

www.atlantafilmfestival.com

 

29th – 2nd (April) – Southern Entertainment Awards

Memphis, Tennessee

www.southernentawards.com

 

 

April 2012

13th – 15th & 20th – 22nd Coachella

Los Angeles, California

www.coachella.com

 

19th – 21st – ASCAP’s I Create Music Expo

Los Angeles, California

www.ascap.com

 

23rd – 26th – Billboard Latin Music Conference & Awards

Miami, Florida

www.billboardevents.com

 

27th – 28th – Indie Music Fest

Las Vegas, Nevada

www.theindiemusicfest.com

 

 

May 2012

4th – 5th – Kentucky Derby

Louisville, Kentucky

www.kentuckyderby.com

 

4th – 5th – Virginia Beach Gospel Fest

Virginia Beach, Virginia

www.beachstreetusa.com

 

11th – 13th – Sweet Auburn Spring Festival

Atlanta, Georgia

www.sweetauburn.com

 

 

June 2012

 

 

July 2012

7th – 8thEssence Music Festival

New Orleans, Louisiana

www.essencemusicfestival.com

 

August 2012

 

September 2012

 

October 2012

 

November 2012

 

December 2012