7 Incredible Business Lessons Nipsey Hussle Gifted the World

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Nipsey was a business savvy musical genius who gave back to his community in big ways. The world will no doubt feel his loss. In his honor, here are seven lessons we can take from his life and his legacy.

1. Never stop learning.

Nipsey was never one to stop learning. Maybe he built his business from a natural sense of savvy, but he also built it by listening and learning. He read a lot of books. In fact, his idea for his $100 mixtape, where he made only 1,000 copies, was born from the book Contagious by Jonah Berger. Anyone that knew him will tell you he was relentlessly focused on getting better in every way, and made a habit of personal development and growth.

“Told my mama I’mma gang bang graduate/ Pioneered the transition from this Crippin’ wasn’t easy n—a, but I mastered it/ That’s why I still deliver raps so passionate/ Built my own lane, ain’t no n—a ever hand me shit/ Slauson Ave., do you understand the averages?/ The fact I’m still standing speaks volumes to my savages.” (“Love?”)

2. Be prepared to do all the work.

Nipsey saw success because he was willing to do any work, no matter how menial it may have seemed at the time. Even as he soared further and further toward the top, he still maintained a willingness to do the tasks that others might consider to be below them. “Most people want to skip the process,” he said, “not knowing that when you skip steps, you miss the lessons.”

He took out the trash and swept the floors of his own studio. Starting out, he built his own basement recording studio to make sure that he could engineer and record his own music. Without this willingness to put in all types of work, he would not have learned what it would take to achieve the goals he set.

“My thing is that I don’t give no person that much power over my path that I’m walking. Not one person can make or break what I’m doing, except me or God.”

3. Make genuine connections.

Entrepreneurs know the importance of networking and making connections. For some, it’s a tedious process of trying to get in with important figures of a particular industry. It’s a game of kiss-ass. But for Nipsey, he focused on making genuine connections based on true talent. Relationships he formed with musicians such as Kendrick Lamar and Puffy were lasting and real. They were collaborations that meant something. But he also knew how to create genuine connections to the people who consumed his music. He’s always been the people’s king and it’s because he not only shared the good but his struggles too, which made him that much more relatable.

“If you sharing your success and not your struggle, you’s a fool.” (“U Don’t Got a Clue”)

4. Build your brand.

Nipsey understood his brand and what it represented. He was the one who built it and promoted it. He knew what he wanted to represent. His brand-based goals were clear. Nobody understands his brand like he did, and that’s part of the reason he was so successful.

“I never wanted to alienate my brand for business.” Nipsey said, “I always wanted to keep it authentic and keep it as pure as I could.”

5. It’s a marathon.

Some people want success to happen overnight. It doesn’t work like that. Nipsey, and artists like him, all knew that the road to success would be paved with long-ass hours and year after year of struggle. Talent wouldn’t cut it. A true desire to achieve success, whether as an artist or as an entrepreneur, means never approaching your work halfheartedly. Nipsey didn’t focus on immediate wealth. He didn’t want to churn out one hit single after another. He wanted to build and develop his own label. He focused on long-term wealth and a lasting reputation as an artist.

“I’m about seeing the long-term, seeing a vision, understanding nothing worthwhile happens overnight, and just sticking to your script long enough to make something real happen.”

6. Focus on what makes you passionate.

It’s easy for people to lose themselves in their desire for success in any industry, including both business and music. Fortunately, Nipsey knew himself and stayed true to that image and to his own story. He found fans that loved and related to him. He didn’t create a character or pursue something that just wasn’t him.

Like he said in Victory Lap, “Find your purpose or you wastin’ air.”

7. Remember the community that built you.

There is no doubt that Nipsey loved the community he came from. His childhood neighborhood is known for being violent and rough, one of the places where its residents try to leave and outsiders tend to avoid. Nipsey found success, but he never left that neighborhood behind. He invested in it, building playgrounds, helping children learn and offering residents opportunities for economic success.

Some of the most powerful words Nipsey sang were from the song “Dedication”“These songs just the spirituals I swam against them waves with/ Ended up on shore to their amazement.”

 

Via – Entreprenuer.com

Andrew Medal

CONTRIBUTOR

Serial Entrepreneur, Digital Strategist, Web Designer, Author, Volunteer
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ARTIST MARKETING…Follow the Leaders

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Not Really Sure How to Market Yourself or Your Project – Ok, Let’s Discuss.

If You’re Trying to Decide Which Strategies to Use, the Answer is EASY!

ALL OF THEM! 

1. Know your brand

Before you can market your band, you need to have your brand in place.

What’s unique about your act? Which aspects of your story are the most compelling and set you apart from every other band out there? How will you present yourself consistently — from your onstage look, to your social media tone, to your logo and color schemes and photos?

Once you’ve honed your brand, the specifics of your band marketing strategies and fan communication will flow from there.

2. Use your email newsletter

Your email list is an incredibly valuable direct line to your most dedicated fans. You have no control over Facebook’s ever-changing News Feed algorithm, but you can always use your newsletter to reach the people who want to hear from you the most. Plus, email is by far the most effective way to sell your music, tickets, and merchandise.

3. Have a website

Investing in a great band website is one of the most important things you can do to maximize your marketing efforts. No matter how many newsletters you send out or how many Facebook ads you run, a poorly designed, outdated website — or no website at all — will hurt your credibility and give off the impression that you’re not serious about your music.

When done right, your band website acts as the central hub for everything. You have full control over the user experience and the data, and you can sell your music and merchandise direct-to-fan.

4. Use social media

Managing several different social media pages can quickly get overwhelming, so the key is to focus on where your fans (and potential new fans) are most active. Facebook, Twitter, and Instagram are all great places to start, but you should also explore platforms like YouTube, Snapchat, and even Pinterest, and see if it makes sense to put the effort into building a following there.

5. Focus on streaming

While we still have a long way to go before the average artist can realistically earn a living from streaming revenue, there’s no arguing that services like Spotify and Apple Music have become the new go-to for music fans to discover bands. These days, having your song included in a curated Spotify playlist can be just as effective (if not more) than traditional press coverage.

If you don’t already have your music on all of the major streaming platforms, sign up with a digital distribution company like TuneCore, and get your releases up there. The setup process is easy, and there’s really no downside!

6. Leverage the power of YouTube

Video is a powerful medium for band marketing. By adding a visual layer to your artistry, you’re reinforcing your brand while allowing fans to connect with your music in a deeper way.

Youtube is one of the first places people search when they’re trying to find a specific song, so make sure you upload all of your original music and official music videos to your band’s channel. You might also want to consider regularly posting unique cover videos, vlogs, live performances, or interviews so that you show up more often in search results and make yourself more accessible to potential fans.

7. Perform Live….Everywhere!

Performing live is one of the best ways to get new fans and market your band. Start by focusing on your local scene, and don’t hesitate to play charity events, fundraisers, or private events in between your music venue/bar gigs. Once you’ve built up a strong local following, you can turn your attention to regional weekend tours and music festival gigs, mix it up with multiple genre festivals to gain even more exposure.

8. Build Relationships and Get Reviews.

Getting publicity for yourself or band is all about relationships, but you shouldn’t wait until you can finally afford a music publicist to start working on your strategy. Keep a running list of any local or independent music blogs that have covered bands similar to yours, and make a note of their contact info and any pitch requirements listed on the website.

Even if you only hear back from a couple of small blogs at first, you can use those initial reviews to build momentum and buzz, and eventually work your way up to getting covered by bigger publications with a wider reach. Plus, you never know where those small bloggers will end up in a couple of years, so make sure you maintain those relationships.

9. Create band merchandise

Let your diehard fans do the marketing for you by donning a T-shirt with your band logo on it!

Besides the usual suspects like clothing, stickers, and posters, there are thousands of creative items you can offer your fans — think phone cases, flasks, or even handwritten lyric sheets. Just make sure that whatever merchandise you create is aligned with your brand, and something that your fans would actually be excited to purchase.

10. Run contests

Running an occasional contest or giveaway is a great band marketing idea — you benefit from the exposure, and lucky fans of yours get something for free from a band they love.

You could do something as simple as a social media ticket giveaway for your next show, or as involved as a VIP listening party or scavenger hunt around your city. Whatever you do, try to make it fun and exciting so that people are incentivized to spread the word on your behalf.

11. Don’t forget radio

Radio might not be your first thought when you’re brainstorming band marketing strategies, but targeting independent and college radio stations can be a very effective way to promote your music.

If you manage to grab a program director’s attention, you’ll be able to tap into a new audience that trusts and enjoys their music curation.

12. Look into sponsorships and partnerships

We’re not talking about some huge, unattainable contract with a major international brand — you can partner with local businesses and work out a deal that’s simple, authentic, and mutually beneficial.

Do some research on companies that are already working with bands similar to where you are in your music career. Take note of what both parties put into and get out of the arrangement, and think through what sorts of things you could offer and would benefit from.

As an example, you could strike up a collaboration with a local graphic design firm. They create a unique, limited-edition merch item for your band to sell at your next show, and in return, you give them a cut of the profits and help promote them on your website and social media pages.

13. Engage your fans

As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this: build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. It obviously requires consistent hard work to engage and nurture your fans, but those superfans are the key to building a legitimate, long-lasting music career.

14. Build Your Team…Don’t Give Up

This is a hard business, surround yourself with positivity and people that will motivate you when you get discouraged! Trust me, it will! But Don’t Give Up!

Follow @1kimberlyjo on IG for some inspiration

Thanks Lisa Occhino for the words of wisdom!

Who Has the Best Selling Album of the Decade?

Singer/Songwriter - Norah Jones

Singer/Songwriter – Norah Jones

Norah Jones’ breakthrough album Come Away With Me is the best-selling record in America over the past decade, according to a new list compiled by Vh1.

The 2002 release has chalked up sales of 10,797,000 to date – over 700,00 more than second placed Eminem’s The Eminem Show.

Usher’s Confessions is the third bestseller with sales of 9,968,000 and Adele’s 21 is fourth with just over eight million albums sold.

Also making the top 10: 50 Cent’s Get Rich Or Die Tryin’, Fallen by Evanescence, Nickelback’s All The Right Reasons, Carrie Underwood’s Some Hearts and Fearless by Taylor Swift.