7 Incredible Business Lessons Nipsey Hussle Gifted the World

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Nipsey was a business savvy musical genius who gave back to his community in big ways. The world will no doubt feel his loss. In his honor, here are seven lessons we can take from his life and his legacy.

1. Never stop learning.

Nipsey was never one to stop learning. Maybe he built his business from a natural sense of savvy, but he also built it by listening and learning. He read a lot of books. In fact, his idea for his $100 mixtape, where he made only 1,000 copies, was born from the book Contagious by Jonah Berger. Anyone that knew him will tell you he was relentlessly focused on getting better in every way, and made a habit of personal development and growth.

“Told my mama I’mma gang bang graduate/ Pioneered the transition from this Crippin’ wasn’t easy n—a, but I mastered it/ That’s why I still deliver raps so passionate/ Built my own lane, ain’t no n—a ever hand me shit/ Slauson Ave., do you understand the averages?/ The fact I’m still standing speaks volumes to my savages.” (“Love?”)

2. Be prepared to do all the work.

Nipsey saw success because he was willing to do any work, no matter how menial it may have seemed at the time. Even as he soared further and further toward the top, he still maintained a willingness to do the tasks that others might consider to be below them. “Most people want to skip the process,” he said, “not knowing that when you skip steps, you miss the lessons.”

He took out the trash and swept the floors of his own studio. Starting out, he built his own basement recording studio to make sure that he could engineer and record his own music. Without this willingness to put in all types of work, he would not have learned what it would take to achieve the goals he set.

“My thing is that I don’t give no person that much power over my path that I’m walking. Not one person can make or break what I’m doing, except me or God.”

3. Make genuine connections.

Entrepreneurs know the importance of networking and making connections. For some, it’s a tedious process of trying to get in with important figures of a particular industry. It’s a game of kiss-ass. But for Nipsey, he focused on making genuine connections based on true talent. Relationships he formed with musicians such as Kendrick Lamar and Puffy were lasting and real. They were collaborations that meant something. But he also knew how to create genuine connections to the people who consumed his music. He’s always been the people’s king and it’s because he not only shared the good but his struggles too, which made him that much more relatable.

“If you sharing your success and not your struggle, you’s a fool.” (“U Don’t Got a Clue”)

4. Build your brand.

Nipsey understood his brand and what it represented. He was the one who built it and promoted it. He knew what he wanted to represent. His brand-based goals were clear. Nobody understands his brand like he did, and that’s part of the reason he was so successful.

“I never wanted to alienate my brand for business.” Nipsey said, “I always wanted to keep it authentic and keep it as pure as I could.”

5. It’s a marathon.

Some people want success to happen overnight. It doesn’t work like that. Nipsey, and artists like him, all knew that the road to success would be paved with long-ass hours and year after year of struggle. Talent wouldn’t cut it. A true desire to achieve success, whether as an artist or as an entrepreneur, means never approaching your work halfheartedly. Nipsey didn’t focus on immediate wealth. He didn’t want to churn out one hit single after another. He wanted to build and develop his own label. He focused on long-term wealth and a lasting reputation as an artist.

“I’m about seeing the long-term, seeing a vision, understanding nothing worthwhile happens overnight, and just sticking to your script long enough to make something real happen.”

6. Focus on what makes you passionate.

It’s easy for people to lose themselves in their desire for success in any industry, including both business and music. Fortunately, Nipsey knew himself and stayed true to that image and to his own story. He found fans that loved and related to him. He didn’t create a character or pursue something that just wasn’t him.

Like he said in Victory Lap, “Find your purpose or you wastin’ air.”

7. Remember the community that built you.

There is no doubt that Nipsey loved the community he came from. His childhood neighborhood is known for being violent and rough, one of the places where its residents try to leave and outsiders tend to avoid. Nipsey found success, but he never left that neighborhood behind. He invested in it, building playgrounds, helping children learn and offering residents opportunities for economic success.

Some of the most powerful words Nipsey sang were from the song “Dedication”“These songs just the spirituals I swam against them waves with/ Ended up on shore to their amazement.”

 

Via – Entreprenuer.com

Andrew Medal

CONTRIBUTOR

Serial Entrepreneur, Digital Strategist, Web Designer, Author, Volunteer
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Top 10 Music Marketing Trends for 2012

2012 Music Marketing Trends

2012 will be a year of opportunities for the artist who isn’t afraid to embrace all aspects of the digital lifestyle. The successful artist will be the one who is not afraid to take chances and be creative in the online world.

Here are some of the Top Trends in Music Marketing for 2012

1.   MONETIZE MUSIC

  • Facebook‘s “Listen With” feature will be a great asset to artists and encourage streaming service usage and subscriptions.  This will also help artists accrue fans to whom they can publish news feed links to concert tickets, merchandise, and their websites. Driving traffic to these additional revenue streams is crucial since streaming royalties are a very small fraction of a cent per listen.
  • Sync licensing of music for uses in traditional broadcast media, film, and on YouTube will put some $$$ in the pockets of many artists.
  • Artists will continue to make money from the non-digital aspects of music such as tapes, CDs, live shows, events, appearances, collaborations, and, of course, merchandise will continue to offer musicians new ways to make money.
  • Direct-to-fan This is not easy or fast, but necessary.  Sales will coexist with “traditional” online retail outlets to offer places for consumers to find, hear, and buy music.
  • Fan Funding is a great way to generate funds. The key here….the building and maintenance of  your fan base.

2.   MUSIC SUBSCRIPTION SALES WILL CONTINUE TO BUILD

Subscription-based streaming sites (Spotify, Rhapsody, Rdio, MOG, Slacker) are great for music consumers but not necessarily the artists. The key here…find new and creative ways to get your fans to share your music and then focus on diversifying your revenue streams!

 

3.  GO MOBILE 

We all know that the mobile-thing is not new but it will soon become your #1 source for creating content and engaging with your fans.  Smart artists/marketers will need to have a mobile strategy moving ahead.

 

4.   LOCATION-BASED MARKETING

As location awareness becomes more prevalent and seamless in mobile technology, artists will be more in tune with where fans are. The places you love say a lot about who you are. So if fans are able and willing to share geosocial info, musicians can perform and interact with their fans at places their fans love the most.

 

5.  BEFORE WE GO ON….please make sure that you are actually marketing good music!  Need I say more? (I do, but will save it for another post!)

Ok…..

 

6.   MERGING PLATFORMS

A digital and connected life has become the norm.  With all of our gadgets, software, games, smartphones, etc. – it only makes sense to merge all of the various platforms we all use.  For example, attend an event, sign up for a mailing list and simultaneously link your Facebook account, or opt in to receive text message alerts, and so on.

 

7.  LIVE PERFORMANCES in SMALLER VENUES 

It’s crucial for artists to do live performances in order to connect with their fans on a more authentic level and to move outside of the digital clutter on the internet and other devices.  Remember to work each show with a plan and a purpose.

This will happen in a more intimate setting specifically targeting fan-based crowds and music supported by a more deeply defined audience.  Focus is more on the niche than the numbers.

 

8.  BEING OVERWHELMED

If you’re pushing a grass-roots campaign or focused on a DIY strategy…unfortunately, this is a feeling you will be all too familiar with in 2012. Without a lot of money, large staff, or an abundance of time – organization, prioritization, and creativity are your best and most reliable avenues.

There are way too many social networks,new tools and services out there that becoming overwhelmed is very easy if you aren’t in control. Don’t do like so many others… sign up for everything, forget about it, and use nothing.

Stay Positive….”The positive thinker sees the invisible, feels the intangible, and achieves the impossible”!

 

9.   FOCUS ON THE BASICS 

Remember, the core fundamentals of music are still the same – meaning, the main focus will always be to build your fan base. Best tools…your website (Is it consistently updated?), your mailing list (Is it growing? Do you communicate regularly?) and your products (hopefully you’re offering more than music)!

 

10.   HUSTLE, HUSTLE, HUSTLE!

The successful artist will do what others are not willing to do. There are no quick and easy ways (no matter what anyone tells you) but in this digital world…all of the tools and resources are available and at your disposal. Use them.

Now Get To It!

We’ll be looking for you in our digital world!

Need help? Contact Us!

 

Coming up…”How To Know If You Are Promoting the “Right” Song?”

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